Ecommerce & Print-on-Demand
Printful
Print-on-demand behind the merch for five of our brands, wired straight into each site's checkout.
Last reviewed 20 Oct 2026
How we use it
Printful prints and ships the merch for Wyrmfuel and our four animated IP brands: apparel, mugs, stickers, badges and wall art. Orders flow in automatically from each brand's Stripe checkout, and Printful's mockup generator produces the product images for the shops.
Printful's shipping webhooks feed back into each site, so customers get a branded 'it's shipped' email from the brand rather than a generic one.
The verdict
The backbone of our merch range; the API is what makes it work at multi-brand scale.
What we like
- No stock, no warehouse: products are made per order.
- A wide catalogue covering apparel, drinkware, stickers and wall art.
- A solid API and webhooks for wiring into your own checkout.
What we don't
- The product artwork you can pull back out of Printful is low-resolution, so keep your own full-size masters.
- Shipping and fulfilment webhooks need careful handling on your side, or customers can get duplicate notifications.
Best for
Brands that want merch, prints and apparel without holding stock.