Email & Newsletters
MailerLite
The email platform behind every Metavision brand newsletter: one account, a group per brand, automations that duplicate in minutes.
Last reviewed 20 Oct 2026
How we use it
MailerLite runs the email side of every brand under The Metavision from a single account, with one group per brand. Each brand site posts signups to its own group through a server-side function, using its own API key, so a leak or a rotated key on one site never touches the others.
Every brand has a three-email welcome automation (day 0, 3 and 7) plus a set of campaign templates built from one master design, so a new brand's newsletter is a duplicate-and-restyle job rather than a rebuild. Shop orders feed buyers who opted in straight from Stripe into the right group.
The verdict
The best value email tool we've used for running lots of small brands from one place.
What we like
- One account comfortably handles a dozen brands with a group each.
- Welcome automations and campaign templates are quick to duplicate across brands.
- A clean API that's easy to call from serverless functions.
What we don't
- Double opt-in for API signups is a single account-wide setting, so you can't run confirmed signups on one brand and instant signups on another.
- Running many brands in one account means careful group and sender hygiene: every site needs its own API key and group, or lists bleed into each other.
Best for
Small businesses and multi-brand operators who want proper automations without enterprise pricing.